No one tells the V’s Barbershop story better than Jim Valenzuela, the entrepreneur behind the highly successful, small business barbershop headquartered in Phoenix, Arizona.
A family experience is what prompted the passion for the start of V’s Barbershop.
After a rewarding career as co-founding Executive Director of MedPro, the second largest multi-specialty physician's organization in Arizona, Mr. V took some time-off.
It was during a trip to Knoxville, Tennessee that Mr. V came across an unassuming barbershop. And at that moment, V’s was born. “It hit me like a ton of bricks. All of a sudden, the childhood memories of going to the barbershop in Tucson with my father came rushing back to me,” added Valenzuela. “It was a great experience. I was able to hang out with the ‘guys,’ listen to them debate sports icons and hear the occasional cuss word. I always had a blast going to the barber with my dad. And during my Knoxville trip, I also realized that I was stuck either going to the high-price salon that my wife patronized or to a quick-cut establishment that never had the same person cut my hair twice. I also knew that there were thousands of barbershops located across America, but literally all had run their course and had used up all their nostalgic equity. I knew a barbershop could be more and immediately visualized what I call ‘Starbucks for men.’”
A community gathering place focused on men is what Mr. V pictured and bringing the old-time barbershop genre into modern times was what needed to happen. His passion for the idea grew and was fueled with the notion of creating the same bonding experience he once shared with his father, with his own son.
In November 1999, V’s Barbershop opened its first location in Arcadia and has been catering to men and boys ever since. V’s Barbershop is the first barbershop in the country to capture the timeless, authentic barbershop experience by combining a mix of modern amenities and classic style. “When we opened V’s in 1999, it was just before the huge metrosexual craze – American Crew men’s hair product just came out and it was OK for men to pamper themselves. V’s was really ahead of the curve.”
Today, V’s has locations all around metropolitan Phoenix including Shops at Norterra and Desert Ridge Marketplace.
For more information about V’s Barbershop, please visit the company website at www.vbarbershop.com or call 602-414-4800.
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